July 28, 2025

Food packaging design plays a crucial role in consumer safety and regulatory compliance. At Phoenix Print Solutions, we help brands deliver accurate, trustworthy labeling, especially when it comes to ingredients like Red Dye 40. This synthetic color additive is widely used in many food products, and understanding how to label it correctly is essential for legal compliance and consumer transparency.

Regulatory Landscape: What You Need to Know

Red Dye 40 (FD&C Red No. 40 or Allura Red AC) is a petroleum-derived, FDA-approved food color. The FDA mandates manufacturers to list certified dyes by name (e.g., “FD&C Red No. 40” or “Red 40”) in the ingredient list, following descending order of predominance. Importantly, all batches must be FDA‑certified, and usage must follow specifications in 21 CFR 74.340 and good manufacturing practices. Meanwhile, broader health agencies are accelerating reviews of synthetic dyes, including Red 40, and planning phased bans by 2026 in support of initiatives like the FDA’s "Make America Healthy Again".

Labeling Best Practices for Red Dye 40

  • Use the proper name: List exactly as “FD&C Red No. 40” or “Red 40” in the ingredients list.
  • Order accurately: Ingredients must be listed in descending order by weight.
  • Certify all batches: Only FDA‑certified batches are legal; non-certified alternatives must be labeled as “artificial color”.
  • Avoid vague terms: Don’t label Red Dye 40 generically unless it’s exempt—only certified colorants can appear under “artificial color added”.
  • Stay aware of emerging bans: Some states and global regions plan to restrict or ban Red 40 by 2027–28, so plan reformulations where possible.

Understanding Health Concerns & Consumer Expectations

Although the FDA maintains that Red Dye 40 is safe within approved limits, studies raise concerns about potential behavioral effects in sensitive children, allergic reactions, and possible DNA damage in animal models. Regulatory scrutiny is rising, with consumer advocacy and state-level legislation pushing for more stringent controls. Brands must balance visual appeal with transparency, as public sentiment increasingly favors natural coloring alternatives.

Partner with Phoenix Print Solutions for Compliant, Consumer-Ready Food Labels

At Phoenix Print Solutions in Rochester, NY, we’re here to help food brands navigate the complex landscape of color additive regulation. From compliant ingredient labeling to revamped packaging designs, our printing and compliance team ensures your labels meet current and upcoming standards. Get in touch to review your packaging strategy, coordinate ingredient listing language, or design next-gen labels free from misleading claims. Let’s work together to build trust through clarity—and make sure your red really works, not backfires. We can be reached by calling 800-262-3202 or emailing through our secure contact form.